Have
you guys ever wondered or asked yourself how advertising and public relations
work effective together? I have an answer to your question. But first let me
define what is advertising
How
public relations and advertising connect
Advertising,
however, is one element in the marketing mix. And on its own, cannot achieve the
final objective of the marketing campaign, and the sale itself .Its task is to
simply inform, announce, influence, persuade and educate. Advertising also
concentrates on the organisations target publics namely its consumers, and it
is aimed at making them aware of its product and services. And this very task is also the responsibility
of the public relations because a role of public relations is aimed at building
a relationship with its stakeholders by communicating with the internal and
external stakeholders. So if they work together, with a new product they will
require public relations practitioner services to achieve public acceptance. In
other words public relations role is to achieve acceptability and a reputation
for a company before the consumer can buy its products.
It
also helps public relations with corporate announcements such as listing statements
and special supplements, and with the research inputs and design of corporate advertising.
I also believe that public relations practitioners need to work together with advertising
department to show their stakeholders and clients what they can offer them
because if the public relations practitioner does not work effectively with the
advertising agencies they will not be able to communicate with their
stakeholders effectively.
Just
remember and keep in mind that advertising and public relations have the same
goals that is to build a solid relationship with their customers so that they
can know what they need to change or improve while dealing with their clients
and consumers.
Guys
let me hear your views and comments about this topic and I hope that you guys
have a clear view of the use of advertising in public relations.
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| http://goo.gl/6y30lK |
I must say that PR is good in adverting hey it uses cost effective methods that people will love and I'm certain wont forget so your blog really is informative. keep it up
ReplyDeleteThank you Felicia glad you enjoyed reading my blog .much appreciated.
DeleteTrue what your blog says, advertising will always be an effective tool in PR, as long as we know when and how to use it.
ReplyDeleteI totally agree with you Phumzile thanks for the comment.
DeletePublic Relations has taken the lead as it is more relevant and uses methods that do not require money to be spent like advertising, in these methods message are sent to the recipient through different social media platforms to generate action. I love the blog so informative
ReplyDeleteyes i agree with you at Lebogang advertising makes companies spend a lot of money but it also helps pr to generate many stakeholders.thanks for commenting and glad that you enjoyed reading my blog
Deleteadvertising does play a huge ole in pr rhulani. great blog love the topic
ReplyDeletethank you relabogile glad you enjoyed reading my blog and got all the information that you wanted
DeletePublic relations does really have a relationship with advertising as it needs to keep updating its stakeholders
ReplyDeletetrue that tshepiso glad that you loved my blog and found it informative
DeletePublic relations and Advertising work very well together and Advertising does play a vital role in public relations. job well done.
ReplyDeleteThank you Mrs Denge glad that you found my post interesting and that you enjoyed it.
ReplyDeletePr and advertising thy not that much different because without advertising for your event nothing will work out
ReplyDeleteThere is a massive distinct between Public Relations and Advertising and we need to highlight this and not confuse the two, though they may work hand in hand, they are not one and the same and they both boost each other, making companies take out a lot from their pockets
ReplyDeleteI say these two elements are cybernetic and work well together if combined to achive the organisation objective of gaining public acceptance as mentioned in your post and I find this post much insightful as it has made to be much aware on how we need to work effectively with other department. As they say to heads work together if combined
ReplyDelete