Have
you guys ever wondered or asked yourself how advertising and public relations
work effective together? I have an answer to your question. But first let me
define what is advertising
How
public relations and advertising connect
Advertising,
however, is one element in the marketing mix. And on its own, cannot achieve the
final objective of the marketing campaign, and the sale itself .Its task is to
simply inform, announce, influence, persuade and educate. Advertising also
concentrates on the organisations target publics namely its consumers, and it
is aimed at making them aware of its product and services. And this very task is also the responsibility
of the public relations because a role of public relations is aimed at building
a relationship with its stakeholders by communicating with the internal and
external stakeholders. So if they work together, with a new product they will
require public relations practitioner services to achieve public acceptance. In
other words public relations role is to achieve acceptability and a reputation
for a company before the consumer can buy its products.
It
also helps public relations with corporate announcements such as listing statements
and special supplements, and with the research inputs and design of corporate advertising.
I also believe that public relations practitioners need to work together with advertising
department to show their stakeholders and clients what they can offer them
because if the public relations practitioner does not work effectively with the
advertising agencies they will not be able to communicate with their
stakeholders effectively.
Just
remember and keep in mind that advertising and public relations have the same
goals that is to build a solid relationship with their customers so that they
can know what they need to change or improve while dealing with their clients
and consumers.
Guys
let me hear your views and comments about this topic and I hope that you guys
have a clear view of the use of advertising in public relations.
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